소개글
MasterCard 마스터 카드 분석(영문)에 대한 자료입니다.
목차
1
Basic Information
2
4P, SWOT & STP
3
Competitor & Market Share
4
Financial Report
5
Case Study
본문내용
MASTER CHARGE
1966 – ICA formed,
creating Master Charge
1969 – First National City Bank joined
MASTERCARD INTERNATION
1979 - Renamed
2002 – Merged with
Europay International SA
MASTERCARD WORLDWIDE
2006 - Renamed
2006 – New corporate logo
Promotion
Sponsorship
Formula One: Jordan Grand Prix Formula One
Soccer: EURO 2008, World Cup 2008
Golf: Championship Tour, PGA Tour…
Baseball: Major Baseball League
+ Rugby, Cricket, Music, Fashion…
Corporate Social Responsibility
Media: “Priceless”
“…there are some things money can’t buy.”