소개글
zara 자라 마케팅전략(영문)에 대한 자료입니다.
목차
1.Introduction (Zara)
2.Current situation of Zara
- Rate of sales
- Current position
3.Features
- Fast fashion
- SPA
- Vertical structure
- Market oriented
4.Strategy 1 - Environpolitics
5.Strategy 2 - Application strategy (Augmented reality)
6.Strategy 3 - Application strategy (Customer’s participation)
7.Q&A
본문내용
ZARA’s Current
Environmental Policy
Eco-Friendly store
Ecological fabrics
Organic cotton (Specific Label)
PVC-free footwear
Biodiesel fuel in transport
… etc.
DEVELOP
to IMPROVE
AWARENESS
What is a Augmented Reality?
Augmented reality is an artificial environment created through the combination of real-world and computer generated data.