소개글
신용카드산업의 문화마케팅(영문)에 대한 자료입니다.
목차
1.Credit Card Industry
2.Culture Marketing
3.Why Culture Marketing is Noticeable?
4.Effectiveness Verification
5.Conclusion
본문내용
Government’s stimulus plans
More like money lenders of today
On-the-road sales promotions
Consumers with high intelligence capability
Consumers with a high bargaining power
Customized plans and various optional service for consumers
Complicated functions are added
Real benefits are offered based on consumers’ need
The advent of culture marketing
Participated in Jarasum International Jazz Festival as an official supporter in 2009 and 2010
Offered a discounted admission fee for Lotte card holders
Invited 16,000 Lotte card holders to Lotte World during World cup period
Conducted concerts and showed soccer game with free admission of Lotte World