분야
pptx1.Analysis
- SWOT
- 4Ps
- STDP
2.Customer-oriented Strategy
3.Suggestions
for the Future
Easy purchase process
Existing loyal customers
Centralized warehouse
Weakness
Limited coverage
Unseen pick-up
Quality doubt
Opportunity
nuclear family trend
Increasing career women
Access to Internet
Timeless lifestyle
Threat
New competitors
The rising cost of gasoline
Direct purchase method
Product
Vegetable, meat, fish, delivery…
Place
On-line shopping
Less limited in terms of area.
Price
Over $60 per purchase + delivery fee
Promotion
- This-week products Highlight comfort
- Accessibility
