분야
docxIntroduction
Management System Analysis
Evaluation
Recommendation
Exhibit
Appendix 1. Financial Highlights
Appendix 2.
References
In overseas, there are 30 sales subsidiaries and 23 manufacturing bases, and 4 R&D bases, etc.
SHARP is one of the companies which has become famous due to its active marketing. Sponsoring Manchester United, the English football club, from 1983 to 2000, is recorded as one of the most lucrative and lengthiest sponsorship in sports marketing field.
Management System Analysis
Despite its relatively small size and low awareness, SHARP is considered as an ‘outstanding enterprise’. (appendix 2) Their key management strategies are as follows.
① Select & concentration : SHARP selects picks and focuses on developing parts which are highly marketable and expected to bring value in the future, especially in the niche market. Also, they enhance their core competences by concentrating their resources on those parts. By doing so, SHARP showed great performance in terms of profitability in liquid crystal and solar cell areas.
② Only one : SHARP electronics takes advantage of the ‘SPIRAL strategy’ which is about creating synergy effect by utilizing their core competence. Based on key device, they bring out many applications. As a result, SHARP lead to create new market.
③ Environmental-friendly : SHARP’s effort to go green is also a notable feature. By pursuing ‘save energy and create energy’, SHARP has produced environmental-friendly technologies and posi
SHARP corporation homepage –http://www.SHARP.co.jp
Wikipedia, the free encyclopedia –http://en.wikipedia.org
SHARP product catalogue – the AQUOS quattron
, Dong Hyeok Suh, 2005
SONY corporation homepage – http://www.sony.com
Panasonic corporation homepage – http://www.panasonic.com
