분야
pptxIntroduction
PART 2
Strategy
PART 3
Competitors Analysis
PART 4
Evaluation
PART 5
Conclusion
athletic shoes, apparel and sports equipment.
The company takes its name from Nike, the Greek Goddess of Victory, after company designer Jeff Johnson presented the name to founder Phil Knight.
Nike markets its products under its own brand as well as
Nike Golf, Nike Pro, Air Jordan, Team Starter, and
subsidiaries including Bauer, Cole Haan, and Converse.
Nike is the largest sportswear supplier in the world.
▶ Nike Campus
Nike has created a corporate culture rich with employee loyalty and team spirit. Red "Swooshes" float across everything from screen savers to coffee cups at the company's headquarters in Beaverton, Oregon.
The company chooses to call its headquarters a "campus" instead of an office.
Employees are called "players“, supervisors are "coaches" and meetings are "huddles.“
These terms go a long way to make the daily work experience less than dull for the lucky employees in Beaverton.
▶ "Honesty first, and competition second. Compete with yourself not your colleagues.“
Nike asks its players to work by two principals above all others - Honesty first, and competition second. Compete with yourself not your colleagues.
Employees are given an hour and a half for lunch to play sports or simply workout.
All employees view a video of sports highlights accompanied by a soundtrack that discusses the soul of the athlete and the competitive spirit.
▶ The team management approach
Nike’s top management’s leadership style can be characterized by the team management approach. Top management consists of a committed group of executives all bringing together vast experience and knowledge. The group is team oriented, but is capable and does work independently recognizing the common stake that each places in Nike. This style of leadership leads to relationships of trust and respect. The company culture lends a hand to the fact that top management’s teamwork style has spread throughout the organization.
▶ employee stores & other benefits
Nike’s competitive benefit program provides employees with the opportunity to stay fit, ensure the wellness of their families, and create a positive working environment. That is why every region provides for variable medical coverage, a performance sharing plan, fitness center memberships, time off, retirement, and more.
NIKE+ (NIKE PLUS)
‘Meet your personal trainer’
A device which measures and records the distance and pace of a walk or run.
The Nike+iPod consists of a small accelerometer attached to or embedded in a shoe, which communicates with either the Nike+ Sportband, a receiver plugged into an
iPod nano, or directly with a 2nd, 3rd, or 4th Generation iPod Touch, iPhone 3GS or iPhone 4.
On September 7, 2010, Nike released
the Nike+ GPS App, powered by MotionX that does not require the separate shoe sensor. This application works using the accelerometer and GPS of the iPhone and the accelerometer of the iPod Touch.
http://finance.yahoo.com
Nike Annual Reports (2010)
Annual ranking of America's largest corporations, Magazine: Fortune 500 (2005): cnn.money.com
www.nikebiz.com (Investor Relations)
www.bigcharts.com
www.businessweek.com
www.ft.com (finance times)
