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[외식경영론] Darden Restaurants, Inc. 분석(영문)

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레포트 > 경제경영계열
2011.03.04
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[외식경영론] Darden Restaurants, Inc. 분석(영문)에 대한 자료입니다.

Contents

1. Company Description
 Profile
 Company history
 Brands

2. Market Analysis
 Current state of the market
 Financial performance

3. The Competition

4. SWOT Analysis & Operational Strategies
 SWOT analysis
 Operational strategies

5. Conclusion
 Core purpose & value
 Sustainability at Darden

6. Reference

본문내용

Chili's Grill & Bar (Chili's) serves American food influenced by Tex-Mex cuisine(Tex-Mex is a term for a type of American food which is used primarily in Texas and the Southwestern United States). Chili's is founded by Larry Lavine and has over 1,000 casual dining restaurants, mostly located in the United States.
Macaroni Grill is a chain of Italian food casual dining restaurants in the US and Canada. The restaurant was originally founded by Phillip J. Romano, who had previously opened and sold the Fuddrucker's restaurant concept. The restaurant is known for its selection of Italian favorites and restaurant traditions, including an honor system for house wine, tables covered with butcher paper for crayons, a create your own pasta feature, and opera singers.
On The Border Mexican Grill & Cantina (also known as On The Border Mexican Café) is a chain of Texmex food casual dining restaurants in the US and Canada. The restaurant is known for its selection of fajitas and wide selection of margaritas, including the new "Margarita Selects" which allows the guest to custom order the margarita of their choice.
Maggiano's Little Italy is an Italian-style chain of casual dining restaurants with locations throughout the United States, Mexico, and Canada. Maggiano's Little Italy specializes in Italian-American cuisine served in a warm and friendly atmosphere. Maggiano's menu features both classic and contemporary recipes -- authentic pastas, signature salads, prime steaks, fresh seafood, regular chef specials and

참고문헌

6. Reference
Darden’s 2009 annual report
Darden’s 2010 annual report
Darden’s 2010 financial review
http://www.darden.com
http://www.hoovers.com/company/Darden_Restaurants_Inc/cyhsxi-1.html
http://www.thestreet.com/quote/DRI/details/
http://finance.yahoo.com/q/co?s=DRI
http://www.buyusa.gov/korea/ko/dardenrestaurants.html
http://www.scribd.com/doc/28330966/DRI-Darden-Restaurants-February-2010-Presentation
http://www.sec.gov/Archives/edgar/data/940944/000119312510165061/dex13.htm
http://nyjobsource.com/darden.html
http://money.cnn.com/magazines/fortune/fortune500/2010/snapshots/10394.html
http://www.wikio.co.uk/lifestyle/food_and_wine/food_and_beverage_industry/restaurants_and_bars/darden_restaurants
http://www.wikinvest.com/stock/Darden_Restaurants_(DRI)/Data/

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