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분야
ppt2.Products
3.and Pricing
4.Strategies to
5.Meet Customers’
6.Needs
The process of discovering the needs and wants of potential buyers and customers and then providing goods and services that meet or exceed their expectations
exchange
The process in which two parties give something of value to each other to satisfy their respective needs
Focusing on customer wants so the organization can distinguish its products from competitors’ offerings
Integrating all of the organization’s activities to satisfy these wants
Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly
ex) Rent-A-Car delivers vehicles to customers’ homes/workplaces
ex) Disney offers FastPass at a premium price to avoid waiting in long lines
odd-even pricing
The strategy of setting a price at an odd number to connote a bargain and at an even number to suggest quality
ex) $99.95/$49.95(odd numbers) make consumers feel paying less
prestige pricing
The strategy of increasing the price of a product so that consumers will perceive it as being of higher quality, status, or value
