소개글
커머스와 SNS(Social Network Service)에 대한 자료입니다.
목차
목 차
1. What is “Social Network Service”?
Barack Hussein Obama’s SNS (twitter) successful case
2. Using Social Network Service as consumer
2-1. Economical perspective (Social commerce)
Basic form – type of social link
Type of social-web
Type of group purchase
Type of offline linkage
2-2. Counter that consumer can communicate with company
2-3. Evolution of rationality
3. The Dysfunctions of social network service are as below.
4. Conclusion
본문내용
2-2. Counter that consumer can communicate with company
Media before internet is one-sided. Consumer just accepts information from Television or newspaper. So advertisement and promotion with mass-media was absolute. But situation is changed because of internet that consumer can search information. Consumer can say their opinion actively to company - thanks to internet. Moreover, SNS with internet gives power of public opinion to consumer. Also company using social network service can communicate with numerous consumers more effectively than old fashioned 1:1 Q&A board. After SNS, consumer and company can take two-way communication. So consumer can treat company more friendly and closely. Company also shows their information and opinion as it is and frankly with SNS. For example, there is a case that smart-phone users in SNS demand service improvement to smart-phone maker. Consumers who use smart-phone had dissatisfaction to their smart-phone service like low-speed operation, limitation of using software and they exchange their opinion with SNS. So they acted group action for service improvement to maker