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분야
pptx2. National efforts for eco-friendly business
3. Eco-friendly marketing strategy
4. Eco-friendly products
- Agricultures
- Cosmetics
5. Eco-friendly technology
6. Conclusion
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just Reach 25%
Major Factors - A Higher Price, The Lack of Credibility
Strength
Environmental friendly
Sustainable development
Supplying high quality products
Opportunity
Making new industry
Progress of technology
Consumer satisfaction
Weakness
High prices
Low level of technology
Criticized as a display
Threatening
Opposing current mainstream people
Barrier to weak competitors
A niche market grows up major market
→ Because of wellness trend, steady sales rise
Needs of well-being and Resistance to chemicals has increased.
→ We can predict continuous growth
especially skin care(anti aging, sun care)
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