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분야
pptII. T.V. Advertisement
III. Internet Advertisement
IV. Outdoor Advertisement
V. Magazine Advertisement
VI. Research . survey
VIII. Conclusion
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
Delivers simple message
Promote efficiency on the context of new understanding by enhancing 4 media 4.
New material of media form and induces in becoming the topic of the conversation.
Product can be seen easily.
Lighting at night creates twofold attention.
Continuous advertising, because of long-term contract.
Limitations in procuring fine space because of space limitation and legislation.
Early stage of installation is expensive.
Measurement of the advertisement is difficult.
Implementing a flexible advertisement is difficult, because of long term contract.
Modification of the ad cause to promote more expenses.
http://en.wikipedia.org/wiki/Advertising
http://baike.baidu.com/view/9184.htm
http://www.sinsa/com.cn
http://youpuma.co.kr/93
http://www.wisegeek.com
http://issuu.com/robertwitteman/docs
http://www.trafficbumper.com/?p=168
http://www.articleclick.com/Article/Different-types-of-Television-Commercials/931573
