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[마케팅 조사] 박물관 카페의 마케팅 전략 제안(영문)에 대한 자료입니다.
목차
1. Introduction
(1) Introduction
(2) Hypothesis
2. Analysis
(1) Frequency Analysis
(2) Factor Analysis
(3) Regression Analysis
3. Suggestion
본문내용
Variable
Preference of cafe that is close to place for study like reading room
• Close to public transit
• Close to school shuttle bus
• Close to convenience
• Located on ground
• Located by road
• Place which has fresh air
• Easiest finding in building
• Clean place
• Not crowded
• There are no stair
• Near by other cafes
• geographic proximity of colleges
Not enough to explain our hypothesis
Comfotable factor 3 affect customer satisfaction strongly