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분야
pptx2.Who is our client? – Revenue Structure & Customer Base
3.Who is our client? – Current Advertisement
4.Managerial Problem
5.Research Objective
6.To Answer to Research Questions
7.FGI
8.Survey
9.Survey – Segmentation
10.Survey – Other Finding…
11.Survey – Contents
12.Survey – Channel
13.Suggestion
14.Limitation
Information about flight tickets in the ads would appeal to the customers.
People get information about flight tickets on the internet.
Gold Tour Club should advertise online.
- Sell special package products for students during vacations
- Move its location to the Central Square instead of the Lyceum
- Try to relate with the exchange student program
- Use KUBA: include it in the KUBA tours and in the introduction days, give a flyer during the introduction days
- Display advertisements in English
- Discount advantages for KU students
- Be kind to customers
- Lower the price
