소개글
[조직행동론] CJ와 3M 기업 혁신 능력 비교(영문)에 대한 자료입니다.
목차
1.Introduction to 3M and CJ
2.About CJ
3.About 3M
4.Comparison between two companies
- CEO leadership analysis
- organizational structure analysis
- organizational culture analysis
- motivation policy comparison
본문내용
founded in 1902
fundamentally a science-based company
producing thousands of innovative products
leading company in the area of health care, highway safety, office products, abrasives, and adhesives
global sale of 3M in 2009 is $23 billion
-selling their product in 200 countries
current CEO is George w. Buckley
CJ’s history before separation & CEO at that time
-divided from Samsung in 1996
-subsidiary company of Samsung for 40 years
-organizational culture similar to Samsung
(conservative)
-the CEO Byeong-Cheol, Lee
-careful, meticulous
-emphasis on logical, rational decision making process
(2)3M’s depression period and Mcnerny’s innovation
leadership problem in 3M
-In 1997 asian cricis: 3M was jostled on price competitiveness
-overconfidence about innovative technology abilities
-no result for new innovative products
-leadership of Desimone: inefficient strategy