소개글
[호텔경영] 타운하우스 갤러리아(TOWN HOUSE GALLERIA)에 대한 자료입니다.
목차
I. Project Objective
II. Town House Galleria
1) General Information
Location
Size
Amenities
Characteristics
History
2) Specific Information
Management Policy
Type of Rooms
Production of Profit
Reservation System
Target Market
※E-mail sample
III. SWOT Analysis
IV. Competitive Hotels
Burj al Arab
Emirates Palace Hotel
The Empire Hotel
V. Conclusion
VI. Introduction of Members
본문내용
4) Whatever customers want.
There are 25 suite rooms in the hotel and one butler is involved in each suite room. These butlers are always ready for the customers. For example, all kinds of foods are prepared so customers can select whatever they want. The customers just let butlers know to reserve the best quality restaurant in Milan a day before. Moreover, an opera that has to be reserved at least a year before but, for guests in Town House Galleria, they can tell to their butler and reserve the best view seats.
5) Using personal code number.
Most of hotels have security card or key to get into the room. However, whole rooms in Town House Galleria have all different personal code numbers and of course those numbers are set by customers.
History
After the unification of Italy in 1861, Milan became a city that symbolized the second industrial revolution and the related social changes. Therefore, the new emerging middle class sought to renew the urban image of the city, seeking to surround themselves with the symbols and signs of their own success. Thus, they envisaged the creation of a connecting street between La Scala and Plazza Duomo. In 1863, amongst the many projects presented, was that of the architect Giuseppe Mengoni. On 7 March 1865 King Vittorio Emanuele II laid the first stone for the construction of the Gallery in a ceremonial spirit marred by an unexpected snowfall. The first inhabitant of the Gallery was Gaspare Campari who opened the caf Campari: a very classy bar where artists like Glacosa, Puccini, Boito and Tallone used to meet his son, David was the first baby to be born in the Gallery.