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[국제경영] POSCO 포스코 기업분석(영문)

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레포트 > 경제경영계열
2011.07.29
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소개글

[국제경영] POSCO 포스코 기업분석(영문)에 대한 자료입니다.

Contents

I. Abstract

II. Company Profile
1. Company Background
2. Industry Background..

III. Company Analysis
1. Organizational Structure.
2. Global Human Resource Management..
3. Resource Acquiring Strategy
4. Global Expansion Strategy

IV. Recommendations
1. Raw Material Self-Sufficiency.
2. International Entry Mode Selection..
3. International Site Selection Strategy
4. Global Human Resource Management.

V. Conclusion
VI. Appendices
VII. Bibliography

본문내용

III. Company Analysis
1. Organizational Structure
By and large, the steelmaker’s organization structure was highly centralized like any other Korean company in the past. With the appointment of CEO Ryu Sang-Bu in the mid-90s, however, POSCO gradually sought greater decentralization and diversification of a firm that was desperate for flexibility and autonomy. It was not until early 2010 though that the firm carried out large scale reorganization with emphasis on “growth, consumers and technology” . Three major changes occurred in the steel giant’s internal structure: the establishment of the ‘Growth investment division’, the integration of marketing and production divisions of the carbon steel business, and a new executive position of Chief Technology Officer (CTO) (see Appendix 5) .
The Growth investment division is responsible for managing the entire corporate investment process; from performing feasibility studies on potential business opportunities, to the launching of the new business. Combining various corporate investment functions performed across different departments into a separate division, POSCO hopes to foster collaboration among future investment schemes so that the projects would connect and create synergy effects.
The grouping of marketing and production divisions of the carbon steel business, which accounts for 85% of the steelmaker’s annual revenue , is seen as a groundbreaking move for POSCO since it is a rare structure even in the global business field. The reason behind such a bold strategy was the desire for a close-knit cooperation between the two key functions that would result in enhanced customer responsiveness. As the business environment becomes increasingly competitive both domestic and abroad, POSCO has made clear from this organizational change that evolving into a more customer-oriented firm is key to attaining sustained global competitive advantage.
The new executive post of CTO is responsible for the firm’s overall technological strategies. As will be discussed further in this paper, rising raw material prices have been a constant issue for steelmakers worldwide, and firms are spending more capital into

#국제경영 #기업분석 #포스코 #POSCO #기업

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