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분야
pptExternal analysis
3C
Internal analysis
SWOT
Survey Analysis
Interview
MARKETING STRATEGIES
Problem definition
Segment
Targeting
Positioning
Marketing strategies
ACTION PLANS
APPENDIX
Star Marketing
- Sung Jin Nam, Ji Young Kim
- TV ads(KCM)
http://www.youtube.com/watch?v=cpkLEY6t398
Online Self-matching service
http://www.antisingle.com/
- Couple manager X
Membership fee much cheaper
- Use all year around
Positive Image
Making high quality image with high cost
Creating the new matchmaking culture
Negative Image
Too expensive to join
: Gap among customers by inferring high quality image
- Worried about flowing out personal information
Shrank consumption mind because of market stagnation
Having criticism that people are divided in economical classes
Criticism that the company changes sacredness of marriage
into merchandise
Q1) Does DUO give opportunities to see others before Matchmaking?
The core importance of DUO service -> verification of identification
Alternative plan
Participating event to people who are verified but not a member of DUO
Qualification
University student who has at least some of concerns about Wedding. Extra point is offered to Blog, homepage user.
Activity Contents
Researching recognition of University students about Wedding
To create method that make recognition of students positive
Online PR activity through Blog, homepage
Activity Period
2010.8.18(Wed)~2010.12.31(Fri)
Benefit
Offering a completion certificate upon finishing this course.
Offering a little bit activity money
Extra point when applying for DUO company.
http://en.wikipedia.org
http://www.match.com
http://onet.jp/
http://blog.naver.com/sako71?Redirect=Log&logNo=130076182999
http://duoepisode.com/757
http://mail.naver.com/read/toHtml.nhn?mailid=140&attachindex=3
http://kin.naver.com/knowhow/detail.nhn?d1id=10&dirId=10&docId=541697&qb=65OA7Jik7IKs7JeF7KCE6rCc&enc=utf8§ion=kin&rank=1&sort=0&spq=0&pid=f/95Wloi5UdssbNjc3Rsss--029528&sid=S-9Ev3M7-0sAAFOhCgo
http://www.sunoo.com)
http://www.daksclub.com)
http://www.dot21.co.kr)
http://www.dt.co.kr)
http://www.chosun.com)
http://www.joins.com)
Reference books
성공하는 기업에는 스토리가 있다(김민주) – 청림출판
장미보다 사랑을 팔아라(밴스 패커드, 에르네스트 디히터) – 컴온북스
