소개글
[미디어 경영론] 뉴스 코퍼레이션(News Corporation) 경영전략(영문)에 대한 자료입니다.
목차
1.Introduction
2.5 Forces model
3.New entrants
4.Power of suppliers
5.Substitute products or service
6.Power of customers
7.Rivalry among current competitors
본문내용
News corp's Television business in U.S.A is regulated by USA's the Federal
Law & FCC's regulations.
The Federal Law regulates about TV's children program & rate of political
advertising.
To News corp. managing in various nations charge of law related to Media
including each nation's broadcasting law means "change of business
environment"
There are many Conglomerate Media Company such as New corp, AOL, Disney and so on & Professional Media company focusing on Movie, Cable & satellite broadcastings , Newspaper, Publishing etc.
So, if customers don’t like contents of News corp,
Possibility to move for contents of other media companies is very high
Growth rate of demand
Switching cost among the brands
Level of exit barriers
Company acquisitions of outside company
공영방송 BBC에 대한 비판
Criticism of the BBC refers to either disagreement with the BBC or evaluation, interpretation and analysis of the BBC. Criticism for alleged biases have come from the British government of the day