[국제경영] 국순당 러시아 시장진출(영문)

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목차
목 차
1. About Kooksoondang

Entering Foriegn Market with Makkoli

Technology

2. Selected Foreign Markets : Russia

Analysis the country

Economic and Political Factors

Recent News


○ `frozen' ice customs administration in Russia "a local company after another injury"

○ Kazakhstan, "Rushed 400 companies registered in Russia"

○ Korea-Russia, to facilitate the direct exchange business man

○ 中 Russian investment funds

○ 1Q slowing growth in Russia aftermath of high oil prices

3. Entry Mode : Join-Venture

4. Conclusion


본문내용
Technology
○ Patent
∘ Fermentation Control : It is a method for protecting the product from air outside, and controling enzyme activity. The advantege of this method is that it help extend expiration date of Makkoli to triple.
∘ Raw-rice Fermentation : It is restored of traditional brewing traditional wine technique. Brewing in this way, it doesn't need to steam rice so that keeps nutritions from destruction. And with this method helps to reduce the chances of demolishing essential amino acids. This method is a environment-friendly technology because if the process adopt this, it can reduce carbon dioxide and save 60% energy for whole process.

○ The Others
∘ Developed Seolgangmi : In 2002, started with Rural Development Administraion to develop rice for brewing.
∘ 1999 Acquired ISO9002

2. Selected Foreign Markets : Russia

Analysis the country
The formal name is Russian Federation, and Russia borders the Arctic Ocean to the North, the Pacific Ocean to the East, North Korea, China, Mongolia, Kazakhstan, Azerbaijan, Gruziya to the South, Ukraine, Poland, Lithuania, Latvia, Estonia, Finland, and Norway to the West. Because of various geological structure and spaciousness territory, Russia has almost all kinds of resources, but large country and diverse races make it hard to integrate unity of the nation. After the collapse of Soviet Union, as a result of effort to change its system to Market Economy