[사업계획서] 남성전용 뷰티샵 사업(영문)

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레포트 > 사업계획서
2011.12.05
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[사업계획서] 남성전용 뷰티샵 사업(영문)에 대한 자료입니다.

1. Introduction

2. Environmental analysis

1) Industrial analysis
A. The characteristics of industry
B. PEST.
C. Industrial Structure Analysis by 5 Force

2) Competitor Analysis - Eol-zzang-mom-zzang

3) Customer analysis (who comes to shop)

3. Deduct strategies

1) SWOT of the competitor – Eolzzang Momzzang(The most beautiful, the most healthiest)

2) Cross-SWOT of the competitor

3) Deduct strategy

4) Strategy aims and deduct the steps

5) Implementation of detailed tactics

본문내용

iii. Potential Entrants (Threat of new entrants - high)
This industry doesn’t require high initial investments and startup (fixed) costs. This is not an industry which aims to achieve economy of scales as minimum size requirements for profitable operations are not high. The maintenance costs are also low. Moreover, distribution channels are not controlled by existing players as there are many companies who serve products to skin caring services shops. In the respect of technical factors, there are some schools to train professionals for skin caring these days. Accordingly, it seems that important resources are open and not scarce. However, in this industry, customers have comparatively high brand loyalty though it requires low no switching costs for customers. Recently, government tries to legislate a law to give subsidy to this industry. In conclusion, we can say that threat of new entrants is comparatively high.

iv. Substitutes (Threat of Substitute - high)
In this industry, Brand loyalty of customers is considerably high as people don’t change their cosmetics or skin caring shops frequently. As we mentioned above, switching costs for customers are low or zero. The relative price for cosmetics is low compare to skin caring service. In conclusion, this industry is highly competitive. Shops in this industry generally serve indifferent services. Therefore, we need to build brand loyalty more and try to satisfy customers with newly invented differentiated services.

2) Competitor Analysis - Eol-zzang-mom-zzang

A. Abstract
Slogan : we would be our first step on the way to fresh & healthy skin.
It provides all male & female customers with the precise information as well as knowledge on skin
By utilizing World-wide famous cosmetic brand “Dermalogica” and “Dermaesthetics” and lots of kind of machinery, including high-frequency machinery, it offers customers high-quality skin care, body care at a relatively higher price.
- In 2010, they won the Korean Franchise competition.
- nominated as good franchise company by SMBA (Small & Medium Business Agency)
- Sales : \ 4,307,000,000 Net profit : \ 152,000,000

i. Product & Price
Premium Care – \ 90,000 ~ 110,000
Special Face Care – \ 40,000 ~ 80,000
Basic Care – \ 30,000 ~ 110,000 (Depend on Parts)
- For Women :

- For Men : Man Organic Care Program –

- facial care - \ 75,000,
- White Care - \ 65,000,
- Pimple Care - \ 60,000

This is considered as relatively Premium Price

ii. Place
- They have at least approximately

#남성전용 #뷰티샵 #사업계획서 #사업 #남성

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