분야
hwp2. Company description
3. Strategic Focus and Plan
4. Situation Analysis
5. Market - Product focus
6. Marketing Program
7. Financial Data and Projections
8. Organization
9. Implementation Plan
10. Evaluation and Control
Apple set aggressive goals and drive themselves hard to achieve them. Apple recognize that this is a unique time, when their products will change the way people work and live. It is an adventure, and Apple are in it together.
(3) Positive Social Contribution
Apple build products that extend human capability, freeing people from drudgery and helping them achieve more than they could alone. But beyond that, Apple expect to make this world a better place to live. As a corporate citizen, Apple wish to be an economic, intellectual, and social asset in communities where Apple operate.
(4) Innovation/Vision
Apple built their company on innovation, providing products that were new and needed. Apple accept the risks inherent in following their vision, and work to develop leadership products that command the profit margins Apple strive for.
(5) Individual Performance
Apple expect individual commitment and performance above the standard for their industry. Only thus will Apple make the profits that permit them to seek their other corporate objectives. Each employee can and must make a difference. In the final analysis, individuals determine the character and strength of Apple.
(6) Team Spirit
Teamwork is essential to Apple's success, for the job is too big to be done by one person. Individuals are encouraged to interact with all levels of management, sharing ideas and suggestions to improve Apple's effectiveness and quality of life. It
www.apple.com/kr
www.applematters.com
www.club.cyworld.com/ipod
www.seri.org
www.ilounge.com
www.kisdi.re.kr
www.withipod.net
www.kotra.or.kr
IDC, Credit Suisse(2006)
애플의 방식 - 제프리 크루이상크, 정준희 역, 더난출판사, 2007
컬트브랜드의 탄생, 아이팟 - 리앤더카니, 미래의 창, 2006
스티브 잡스의 창조 카리스마 - 김영한. 리더스북. 2006
온라인 음악의 최강자 애플의 iPod 와 iTunes - emars, 2005
iCon 스티브 잡스 - 윌리엄 사이먼저. 민음사, 2005
정보통신정책 제18권16호 통권400호
How Apple works: Inside the world's biggest startup - Fortune Tech -Report by Doris Burke http://tech.fortune.cnn.com/2011/08/25/how-apple-works-inside-the-worlds-biggest-startup/
http://www.marketingminds.com.au/branding/apple_branding_strategy.html
