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분야
hwpcontents
Introduction
1. The reason to choose the hotel
2. 7 Factors of Physical Environment
Main subject
1. About Hotel Kukje
2. Targeting
3. Competitors
4. Design the physical environments of the hotel
1) Facility
2) Ambience
3) Lighting
4) Table Settings
5) Lay-out
6) Service staff
7) Exterior
Conclusion
1. Review
2. Expected Effect
Reference
Hotel Kukje's main customers are Japanese travelers over 90 percent. This hotel is targeting mainly foreign tourists and business people. As first-class hotel, the number of rooms are 130. There are single room, double room, twin room, deluxe room, suite room, Ondol room, Ondol deluxe room and Ondol suite. The hotel amenities include the coffee shop, business centers, banqueting rooms, the wedding hall, the buffet and the adult nightclub.
Room Type
Rate(\)
# of rooms
Area
Single
90,000
6
7
Double
120,000
34
8
Twin
120,000
66
8
Deluxe
160,000
7
10
Suite
350,000
2
17
Ondol
120,000
6
8
Ondol Deluxe
150,000
8
10
Ondel Suite
350,000
1
16
2. Types of Hotel Kukje
Type of Hotel Kukje
Length of stay
Transient Hotel
Payment method
European Hotel
Ownership
Independent Hotel
3. Targeting
Hotel Kukje is targeting Japan tourists continuously with a travel package. If they make them feel comfortable and affordable, they want to revisit this hotel again whether they visit with a travel package or not.
With this solution, by setting the older generations exciting nightlife and local customers as the second target, Hotel Kukje is positioning them and make them accept that Hotel Kukje is more chic and comfortable space than old and outdated perception.
www.hotelkukje.co.kr (Hotel Kukje Offical Website)
www.google.co.kr (Presentation Image)
