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분야
pptx2.Market Analysis
3.Swot Analysis
4.Marketing Strategy
5.Financial Statement
6.Production Life Cycle
3. SWOT Analysis
Strengths
- Parent company’s a strong
distribution system
- Lotte’s brand value
- The world’s first alkali
regenerated water
-The leader of low alcohol degree
-The differentiated marketing
Weaknesses
-The poor market share
comparing with the competitor
-Limited market; narrow consumer
market
Opportunities
-Drinking consumption level
increase caused by women’s
economic activity
-The increasing interest in
health
-Change of drinking party culture
Treats
-Competitors releasing similar
types of low alcohol
-Price increase unavoidable caused
by inflation
