소개글
[경영학] G&B 영어학원 기업 분석(영문)에 대한 자료입니다.
목차
1.GNB English Academy
2.SWOT analysis
3.SuggestPromotion Strategy
본문내용
1.GNB English Academy
Children English Academy was founded in 2000,
training focused on ‘Speaking’ throungh based on the ‘Method of Thought Unit Learning’
Method of Thought Unit Learning
- 생각단위로 나눈 마디 말들을 조합하여 한 문장을 완성하는 방식
- 문장을 마디 말로 분리 / 조합을 통하여 듣기, 읽기, 말하기, 쓰기연습으로 구성원리 습득
Ideals of education
GNB English Academy
A true knowledge
A true education
A true love
중략
SWOT analysis
Strength
-‘Thinking unit’ & ‘connected question’
-Well structured textbook
-low and middle price
-national franchise
Opportunity
-Extension of Korean elementary English
-Traditional English education in Korea
-Early-childhood English education
Threat
-Private education expenses
-negative views of Early childhood English education