소개글
마사이 워킹화(워킹슈즈) Masai Walking Shoes 마케팅에 대한 자료입니다.
목차
1. Masai Walking Shoes?
2. Inside-Out View
3. Outside-In View
4. Conclusion
본문내용
Trend of Interest
Spread of
Well-Being Culture in Korea
1980's
’86 Slow-food Campaign
1990's
‘90 Slobbie
Slow But Better Working People
2000
Well-Being Culture
2003
Spread of
Well-Being Culture in Korea
▶Market Share
1st Prospecs’ ‘W’
2nd : Lecaf vs Asics
There are NOT any mentions aboutthe market share of Masai Walking Shoes
∴Brand-Awareness: 3rd
VS
Market share: NOT enough high to be mentioned