소개글
[인사관리] 항공사 HRM 사례(영문)에 대한 자료입니다.
목차
1.China Southern Airlines
2.Asiana Airlines
3.Philippine Airlines
4.What can we know from website?
본문내용
China Southern Airlines
Introduction
-On 25 Mar 1995, China Southern Airlines company Limited(CSN) was founded in Guangzhou
-In 1997, CSN issued stock in New York and Hong Kong
-In 2003, CSN issued stock in Shanghai stock exchange
-In 2010, CSN had 7646 million passenger traffic, ranked NO.1 in Asia, the third largest one in the world
-In 2007.11.15 CSN join into the Sky Team Alliance
Q2. Does the information on the website fit with your general beliefs about the company?
-For younger customer CSN pervade smart phone ticketing and hotel booking service
-Customer can receive the boarding pass only send a messages to CSN
-Lack of peripheral products, brand image not improve