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분야
hwp1.1. LG Electronics Inc.
1.2. Problems
2. The main subject
2.1. External Situation - Follow-up Service Improvement
2.1.1. Problems
2.1.2. Solutions
1) Establishing exclusive department
2) Set up new publicity department
2.2. Internal Situation - R&D Structure Reorganization
2.2.1. Problems
2.2.2. Solutions
1) Reorganization adoption of differentiation strategy&divisional structure
2) Creation of software development unit & specialization of employees
2.3. Internal Situation - Oraganization Culture Change
2.3.1. Problems
2.3.2. Solutions
1) Change of CEO (M&A)
2) Improve communication
3) Guarantee freedom of employee
4) maintaining part of a team
1.1. LG Electronics Inc.
‘LG Electronics Inc.’was founded in 1958 under the name of‘Goldstar Inc.’,. ‘LG Electronics Inc.’ has been growing as the one of the best electronics company with a new slogan‘The First Class, LG’.
However, LG Electronics Inc. has a difficult time now in the mobile phone business by growth of smartphone market. The gap of market share between Samsung and LG is getting wider furthermore LG is chased by Pantech, No. 3mobile phone manufacturer.
Under the circumstance, LG carried out reorganization including merging of business units of feature phone & smartphone to strengthen its competitiveness but the situation is not improved yet.
Now, we’d like to suggest some solutions to increase internal & external competitiveness of the Mobile Communications unit of LG.
임금인상도 무용지물··LG전자, 휴대전화 '인력유출' 고민
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=115&oid=374&aid=0000019935
LG전자 엔지니어들이 평택에서 합숙하는 이유
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=024&aid=0000032818
LGU+ 간부급 500명 극기훈련…승부근성 강화 ‘정신무장’
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=016&aid=0000377906
LG전자, 외국인 부사장 전원 내보내기로
http://www.pressian.com/article/article.asp?article_num=30101130144853&Section=02
구본준 부회장 체제, LG전자 어떻게 달라졌나
http://kr.news.yahoo.com/service/news/shellview.htm?articleid=2010120104002180898&linkid=4&newssetid=1352
반전 기회 못 잡는 LG전자
http://news.mk.co.kr/newsRead.php?sc=30100049&cm=%EC%84%B8%EC%BB%A8%20%ED%86%B1&year=2011&no=701919&selFlag=&relatedcode=000060026&wonNo=&sID=300
흔들리는 ‘휴대전화 명가’ LG전자, 중저가 스마트폰 공세로 부활의 날개 펼칠까
http://shindonga.donga.com/docs/magazine/shin/2010/08/31/201008310500011/201008310500011_3.html
LG전자의 조직개편과 조직 이론에의 적용
