소개글
Book review of Market 3.0에 대한 자료입니다.
목차
Book review of marketing 3.0
본문내용
The book titled ‘Market 3.0’ written by Phillip Kotler suggests the new paradigm in marketing field. The world changed so fast and the concept of marketing did as well. Seeing the evolution process of the marketing, it firstly went through market 1.0 era. In market 1.0, marketing was considered as mere selling or persuasion. And in information age, marketing 2.0 pursued ‘customer-centric’ attitude. But the customers are still passive target for the companies. Finally now, we are in marketing 3.0 era.
하고 싶은 말
마켓 3.0 -필립 코틀러 의 영문 Book Review 입니다.