분야
hwp2. Market Analysis
3. Entry Mode
4. Conclusion
5. Reference
6. NEWS
(1) Company introduction
Since Family mart launched first store in 1990, Garak-dong, Songpa-gu, it has become industry's first national no.1 franchise industry companies which achieved 6,000 domestic franchises in July, 2011. Family mart have a Business philosophy that have 'Human Convinnovation (more humane undertakings, promoting the creation of innovative store) and the only national industry which possess its store in more than 260 cities by completing the national network among . Opening new opportunities for expansion abroad could be made by launching the Kaesong Industrial Complex in North Korea in 2002.
(2) Company History
- 2011
• 2011 Store for the first time in Korea to achieve 6000
- 2001 ~ 2010
• 2010 The industry's first 'Green Store' opening
• 2010 The Korea Consumer Forum, Republic of Korea Franchise Business Competitiveness Survey, No. 1 Choice
• 2009 the industry's first portable convenience 'Transformers' opening
• 2004 The first store of Kaesong Kaesong opened in the district
• 2002 opening store in Mt.Guemkang (special tourism zone in the two opening)
- 1989 ~ 2000
• 1992 Korea's first dedicated distribution center for convenience store operation (in Yongin, Gyeonggi Province)
• 1990 First store of FamilyMart opening '가락시영점'
• 1989 CVS (convenience store) business unit established
