소개글
여성 소비자의 패밀리 레스토랑 이용 현황 연구(영문)에 대한 자료입니다.
목차
1.Overall Analysis about Family Restaurant
2.Consumer Behavior
3.Select and Compare Two Brands
4.VIPS
5.Ashley
6.Conclusion
본문내용
There are so many family restaurants in Korea. First if we classify family restaurant under 2: domestic family restaurant and foreign family restaurant. In domestic family restaurants, there are VIPS, Ashley, BonoBono, Seafood Ocean, Muscus and etc. Domestic family restaurants don’t pay the loyalty because they are Korean brand. And these domestic family restaurants can have franchisees. Franchise provides all things to franchisees. On the other hand, family restaurants have to pay loyalty when they launch the foreign restaurants. In foreign family restaurants, there are Outback Steakhouse, BENNIGANS, T.G.I.F, Sizzler, Todai and etc.
Second, we may classify family restaurant by service type. There are 3 service types. First one is table service. It is the type that when consumers order to family restaurant employees, they serve the food and provide services. These family restaurants are expensive generally but it has luxurious atmosphere and high quality of service. In table service, there are American service, French service and Russian service. Second one self service. In this kind of restaurant, consumers serve the foods themselves. Self service can reduce personnel expenses. And consumers can serve the food in accordance with their taste. Last one is semi-self service. Most of family restaurant in Korea has this type