분야
docx2. Company Background
2.1 E-Mart
2.2 Home Plus
3. Quality Management Practice Analysis and Comparison
3.1. Customer and Market Focus
3.2. Human Resource Management
3.3. Process and Product Management
3.4 Quality Control and Improvement
4. Unique Quality Tool for Competitiveness
5. Findings and Recommendation
6. Conclusion
7. Reference
8. Appendix
Shinsegae E-Mart, which is first hypermarket and discount store in Korea, opened the first store in 1993 by Shinsegae Group. In 2006, it acquired Wal-Mart Korea Co., Ltd. which marked the opening of the 100th store. E-Mart is Korea's "first" and No. 1 discount store with 136 stores in Korea and 28 stores in China (as of October, 2011). With the spin-off from Shinsegae Department Store in May 2011, E-Mart announced the spirit of E-Mart called the “E-Mart Way” and its new vision of becoming a comprehensive global retail expert. In order to realize this vision, E-Mart has identified three key competencies: (1) the development of overseas markets, including China, Vietnam, and other South-east Asian countries, (2) strategic differentiation through higher quality goods and services, and (3) the building of an extensive distribution network by creating synergy among different channels. As such, E-Mart is preparing for another leap forward by opening 250 stores at home and abroad by 2015.
