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뉴스 코퍼레이션(News Corporation) 분석(영문)에 대한 자료입니다.
목차
1.Introduction
2.5 Forces model
3.New entrants
4.Power of suppliers
5.Substitute productsor service
6.Power of customers
7.Rivalry among current competitors
본문내용
The News Corporation ltd. founded by K. Rupert Murdoch is a diversified global media company. It provides TV channels, direct satellite and cable broadcasting, newspapers, magazines, books and promotional inserts, movies.
Business owned by News Corporation
Newspaper
: New York Post, The Times, The Sunday Times, The Sun,
News of the world
Broadcasting
: Fox Television, Star TV, DirecTV, BSkyB
Movie
: 20th Fox
- Total Asset : $60,931.00 - 2012 - (U.S. Dollars in Millions)
High entry barriers for the new entrants
Requirements for high capital resources
To enter media industry, new entrants need high capital resources
- The threat of new entrants is low
News corporation has abundant funds, M&A experiences and
management abilities
- News Corp has overwhelming superiority over new entrants
Broadcasting regulation of each government
• News corp's Television business in U.S.A is regulated by USA's Federal
Law & FCC's regulations.
The U.S. Federal Law has strict regulations with children’s program & rate of political advertising.
The U.S. Federal Law has strict regulations with children’s program & rate of political advertising.
News corp. has already adapted to most countries and has acquired managing skills to adapt to different new environments
Technology advancement (Fast spread of Internet access & more tools to access with)
2. Infringement of copyright (Illegal downloads↑)
The main source of News Corp’s profit (television, newspaper, theater, books etc.) ↓ negative effects on the entire media industry