![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-1](http://images.happyhaksul.com/thumb/614/613830-0001.gif)
![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-2](http://images.happyhaksul.com/thumb/614/613830-0002.gif)
![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-3](http://images.happyhaksul.com/thumb/614/613830-0003.gif)
![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-4](http://images.happyhaksul.com/thumb/614/613830-0004.gif)
![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-5](http://images.happyhaksul.com/thumb/614/613830-0005.gif)
![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-6](http://images.happyhaksul.com/thumb/614/613830-0006.gif)
![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-7](http://images.happyhaksul.com/thumb/614/613830-0007.gif)
![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-8](http://images.happyhaksul.com/thumb/614/613830-0008.gif)
![[생산운영관리] 교보문고 운영과 전자책 사례(영문)-9](http://images.happyhaksul.com/thumb/614/613830-0009.gif)
분야
hwpⅡ. OFF-Line Kyobobooks
Ⅲ. On-line Kyobo Book
Ⅳ. E-book market
Ⅴ. problems & solution
Ⅵ. Reference
-September 9, 1997 for the first time since it opened Internet Kyobobook, awards the brand power of the Internet bookstore industry of Korea for three consecutive years 2008-2010 and has become the representative brand of the on-line bookstore
delivery service
-Barodrim service(바로드림) : after order on the Internet, You can get Nation of 16 Kyobobook branches where you want. on and off hybrid service.
-Barobaesong service(바로배송): order a book prior to 12:00 noon, can receive it on the day
kyoboobook service to communicate with costomer
-teenq : knowledge culture service for teens (http://teenq.kyobobook.co.kr)
-kiwimom : space for motehrs and children ( http://kiwimom.kyobobook.co.kr)
-booknews : cultural contents about music, etc..( http://news.kyobobook.co.kr)
-booklog : blog service of Internet Kyobobook (http://booklog.kyobobook.co.kr)
Ⅱ. OFF-Line Kyobobooks
1. Selection of Location
Stores of Kyobobook's are located where floating population, market, transportations are considered.
2. Layout
1. Arrangement of books
Kyobobooks devide books into 11 kinds and arrange books by this standard. It secures professionalism of classifying books. Also it place computers that customers can search books without staffs' help. Near door, which has lots of floating people, magazines are placed and near aisle, books are placed on low shelves that people can see books easily while they are walking by.
2. Standard of books, stationaries, CDs and cafe's arrangement
In Kyobobooks store, not only books also shops for CDs, stationaries, cafe and place for customers reading books. It makes kyobobooks not just only bookstore but place offering entertainment. These are designed with the flow of customers movements.
3. Purchasing management : Outsourcing
Kyobobooks are focusing on service, not publishing. Thus, publishers outsource sales to Kyobobooks and Kyobobooks sell books in their stores. Big publishers which contract with Kyobobooks transact directly but small publishers offer their books through middleman. Transacting directly or not is decision of publishers.
In the past, big bookstores operated their own publishers so Kyobobooks also managed its own publisher for profit. However, Kyobobooks decided to stop running own publisher because its efficiency was low.
- www.kyobobook.co.kr
-Naver blog http:// blog.naver.com/parkisu007
-Financial Supervisory service electronic disclosure system - http://dart.fss.or.kr
-http://blog.naver.com/parkisu007?Redirect=Log&logNo=158600083
