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분야
pptx2. Watch industry
3.Entry to Middle-East
3.1 Entry process
3.2 The limitations of OEM
3.3 Entering to Mid-East
3.4 Strategy in Mid-east
4. Entry to Russia
4.1 Diversification of market
4.2 Diversification of business
5. Conclusion
Romanson launched a wrist watch brand called "ROMANSON' in 1988 and began exporting to the Middle East Market. Since then, the company has built a global business network in 72 countries around the world, has achived export showings of $25 million, and continues to develop as a global watch brand.
Founder : Kim ki moon
Established Date : April 1, 1988
Business Area
Manufacturer and seller of watches
Manufacturer and seller of accessories
Sales : 29.6 billion won
Headquarters : 77-1 Garak-dong Songpa-gu Seoul-si
Employees
Office workers : 50 person
Production Workers : 40 person
etc : 2 person
Total : 92 person
Efforts to become Global brand
Developed the world's first cutting glass watch with a surface that has
been carved in diamond shape.
Developed the 3.89mm ultra slim watch.
Developed a pocket watch type manual movement prototype in 2008.
Since 1997, participated in the Swiss Basel World as Korea's representative
company brand.
Since 2002, exhibited at the department store to secure
position in the international luxury watch market.
2-1. Characteristics of Industry
Advanced design based on knowledge-based industries
Precision processing and digital electronics technology
convergence industry
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctuation
Representative small company oriented industry
Community-type industry with high homogeneity and expertise
Most components manufacturers and assemblers build to relationships
to vertical division
Sales proportion : export 70%, domestic 30%
