분야
pptx2.SWOT Analysis
-Strength and Weakness
3.SWOT Analysis
-Opportunities and Threats
4.Dynamic Strategy
- OS& TW& TS Strategy
5.Financial aspect
-Calculating expected cash flow
company that handles one of
the most used search engines in
the world, with a stock price that was originally the highest in its
class.
Remarkable recognition in global
High consumer satisfaction
High advertising power
Work environment and organizational culture
Technological power
and strategic diversification
Google has 81% market share of total global market!
Not providing differentiated services for each country
Low percentage of the market in countries which are in Asia
Lack of diverse business models
Heterogeneousness of material
Intruding on user’s privacy
Not providing differentiated services for each country
Google hasn’t provided local services. So services are only focused on the America, where Larry page and Sergey brin, the founder of Google, started their outstanding business.
2. Low percentage of the market in countries which are in Asia
Because Google hasn’t served local services, its market power, which is in countries of Asia, can’t be more aggrandized.
3. Lack of diverse business model
Profits of Google fairly depend on advertising system which includes Ad- words and Ad-sense. But it’s not enough for Google to maintain current business model, if Google wants to penetrate new market in Asia.
4. Heterogeneousness of material
Search engine of Google is powerful to gather huge information. However, there is noise that derives from massive information. (For example, Koreans feel comfortable when they use search engine of Naver. Because search engine of Naver cuts noise out, and makes information organized.)
Globally increasing internet usage
Increasing smart-phone market
Emerging of local search engine services
Search engine services like Google has emerged until now. Search engine services that are provided from local company fit in with specific culture well and offer customized contents for users.
2. Dilemma of Google
If Google wants to become portal, it may lose its simplicity and comprehensiveness.
3.Privacy problems
Google can get trapped in issues regarding privacy.
