분야
hwp1. Trend The Recent Trend within the Distribution Industries
2. Confusion of Identity due to the Complex Market Structure
3. Difficulty in Obtaining Profitability
4. A recent trend of Department Industry
Ⅱ. Main subject
1. Lotte shopping
2. Hyundai Department Store
3. Shinsegae Department Store
4. GS Retail
5. E-Mart
Ⅲ. Conclusion
1. Trend The Recent Trend within the Distribution Industries
1) Strengthened attempts of to achieve multiple changes by the business
• Increase of new attempts by the business: Multi-complex shopping stores directed by the department stores, storage markets oriented around the major supermarkets, stores specialized in stores, furniture, stationaries, shoes, etc
2) Simultaneous operation of services On/Off-line
• he regular Off-line businesses, such as the department stores, major supermarkets, regular supermarkets, operate On-line Malls
3) Collaboration between businesses give birth to new forms of business
• Major Supermarkets : Raised quality of the store, medium to low priced casual stores integrated with large supermarkets
• Supermarkets : High quality supermarkets that sell high quality consumable goods from department stores separately
• Convenient stores : Café type convenient stores with café and fastfood integrated
2. Confusion of Identity due to the Complex Market Structure
1) ‘Business Identity’ has become vague due to the businesses’ diverse strategy for change which had lead to homogeneity between the businesses with no particular differences
• Exclusively choosing to combine the strong points of different businesses without clearly bordering the differences between industries like the developed countries has lead to businesses with identity confusions
• Goods Aspect : Clothing and accessories (Department stores and On-line shopping malls)
• Consumable goods and industrial products (Major supermarkets, On-line shopping malls)
• Beverages and daily products (Supermarkets and convenient stores)
• Price Aspect: There is barely no price difference between major supermarkets and supermarkets (especially enterprise supermarkets)
