분야
docxTable of Contents
1. Executive summary
2. Background of LCC (low-cost carriers)
2-1. Research Background
2-2. Research Purpose
3. Proposal
4. Literature Review
4-1 Korean LCC Market Analysis
4-2. Barriers of LCCs in Korea
5. Framework of the study and hypothesis
6. Methodology
7. Questionnaire Data statistics
8. Conclusion and recommendation
9. References
While the demand for low-cost air transportation is potentially huge in Asia, development of low-cost carriers (LCCs) lags behind the region's overall aviation development, and certainly lags behind the LCC development in North America and Europe. It has been noted that market conditions and the regulatory environment of Asia are different from those of North America and Europe. What are the main differences here; and how do these differences impact market entry and success of Asian LCCs?
In Korea’s airline industry, Low Cost Carriers have now just begun operations. The barriers and opportunities have yet to be clearly established. What is necessary to be successful and enter the safety stage? Locally, by opening new highways and developing KTX high-speed trains, customer demand is reduced and competition among the two existing LCCs and five upcoming LCCs will bring about keen price competition. Also, people tend to think LCCs are dangerous. Further, the existing infrastructure connecting transportation stations and airports are as yet insufficient. But there are potential customers and market to succeed and profit. This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.
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