분야
docxWhat is the black consumer ?
The cause of the advent of the black consumer
The situations caused by the black consumer
Why our society is getting more and more black consumers.
Food is the main target of the black consumers.
The difference of reimburse in the United States and South Korea
Case of black consumer
Company's black consumer response strategies
White consumer
Case of white consumer
Consumers need to know the law 3
How to protect our consumer's right properly
Process of the civil lawsuit
the other way to solve the problem except lawsuit
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most of the black consumers contact the company to ask for much money, call it names, or spread the false information on the Internet. After all, these outrageous complaints increase the cost of the follow-up service and, what is worse, the marketing cost to compensate for the damaged reputation of the company. This increased cost will end up with the price which the white consumers have to pay for.
The cause of the advent of the black consumer
Internet has changed a lot these days. So more and more consumers tend to choose the Internet as the direct way to resolve their own problems. instead of waiting for slow legal procedures or consulting with consumer groups. Recently most consumers seem to evolve into "super consumers", who legally suppress the profit seeking activities of some companies, by domestically as well as internationally sharing some information about the similar cases with one another.
