분야
hwp1. What is Social Media
2. Classification of social media
3. Mobile social media
4. Food industry and Social media
5. Facebook and Blog
Ⅱ. Blog
1. What is Blog
2. Why blog?
3. Blog-Marketing
4. Blog mechanism
5. Blog viral marketing example.
Ⅲ. Marketing activities through Facebook in foodservice Industry
1. The growth of Facebook and Facebook Marketing
2. Marketing type and case with Facebook in foodservice Industry
3. The marketing effectiveness of Facebook
Ⅳ. Conclusion
1. What is Social Media
Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Social media are social software which mediate human communication. When the technologies are in place, social media is ubiquitously accessible, and enabled by scalable[clarification needed] communication techniques. In the year 2012, social media became one of the most powerful sources for news updates through platforms such as Twitter and Facebook.
Company
Media
Customer
http://www.slideshare.net/caesarmoon/ss-11996641#btnNext
2. Classification of social media
Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking(tagging). By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six different types of social media
http://en.wikipedia.org/wiki/Social_media
http://www.slideshare.net/caesarmoon/ss-11996641#btnNext
http://blog.daum.net/main-consulting/5144989
[reference. Blog]
http://yunmarketing.tistory.com/26
http://en.wikipedia.org/wiki/Blog
http://kin.naver.com/qna/detail.nhn?d1id=1&dirId=10605&docId=67714614&qb=67iU66Gc6re4IOyXre2VoA==&enc=utf8§ion=kin&rank=2&search_sort=0&spq=0&pid=R7oCkF5Y7tlssZP640Csssssss0-164463&sid=ULokW3JvLDwAAG-wDro
http://terms.naver.com/entry.nhn?cid=512&docId=931127&mobile&categoryId=512
http://cafe.naver.com/ssin0930/158
http://cafe.naver.com/social/155
http://blog.naver.com/prish77?Redirect=Log&logNo=40015425375
http://blog.naver.com/soulmkt?Redirect=Log&logNo=100127448427
http://andlina123.blog.me/70091204940
http://blog.naver.com/jjangronp?Redirect=Log&logNo=70038819704
http://blog.naver.com/som1204?Redirect=Log&logNo=70093313650
[reference. Facebook]
http://www.facebook.com/dominostory
http://blog.naver.com/kimongjing?Redirect=Log&logNo=130152014708
http://www.edaily.co.kr/news/NewsRead.edy?SCD=DD41&newsid=01620326599689968&DCD=A00306&OutLnkChk=Y
http://blog.naver.com/kimsh369?Redirect=Log&logNo=120169621400
http://sushinjega.com/238
