소개글
케라시스 문제점 분석 및 마케팅 전략(영문)에 대한 자료입니다.
목차
[1] Executive Summary of Kerasys
[2] Current Market Analysis
[3] Strategy Analysis : STP & 4P
[4] Kerasys’ Problems
[1] Change of Interest
[2] What’s Next?
[3] Marketing Objective
[4] 4P Strategy
Report Conclusion
본문내용
[1] Executive Summary of Kerasys
Kerasys is a com-pound word that is Keratin plus Care system. They are launched a Kerasys hair clinic system and they are received a prize from first year in shampoo market. Then, they were continuously received many awards. Their brand mission is pursuit of advanced beauty through optimal hair recovery effect. Kerasys' brand concept is goddess of beautiful hair. They seek beauty in the healthy hair and chic and confident women's image.
[2] Current Market Analysis
< Kerasys’ SWOT>
Strength : Kerasys has a brand awareness. Almost people might have heard about Kerasys and also familiar with this brand. This can be the strength when Kerasys reach out to consumers. Their greatest strengths is fragrance. Many people think Kerasys’ shampoo fragrance is so great. And Kerasys' ampul is the mega hit products. Ampul makes brand image professional. Last, kerasys have many products. Those are their strength.