소개글
[유통관리] 수산물유통구조에 대한 자료입니다.
목차
Ⅰ . Fisheries distribution
Features of the fisheries distribution
Distribution structure & analysis
Static in fisheries distribution
Ⅱ . Problems & solution
Consignment market problems & solution
Wholesale market problems & solution
Ⅲ . Conclusion
본문내용
Features of the fisheries distribution
Difficulties in controlling the supply and demand
Settlement of consignment system
Easily spoiled product
-> quick distribution process needed
Difficulties in standardization of the product
High distribution cost
The function of two agents
Promote fishery production & specialization
Preservation, Standardization,
Assortment, Packaging of the products
Distribution, stocking, transportation
Merchandising
Shipment from consignment market
Control of supply in consumer market
Standardization of price
Reduction of distribution cost
Transfer of risk to consumer market