소개글
마다가스카르 호텔관광업 분석(영문)에 대한 자료입니다.
목차
1. Environment
1.1 Geographical features/climate
1.2 People/Language
1.3 Traditional Clothes
1.4 Food/Drink
1.5 Construction
1.6 Education
1.7 Transportation
1.8 Living
2. Politics & Religion
3. Relation with Korea
4. Cultural Characteristic
5. Analysis of Madagascar’s hotel tourism PEST
5.1 P. ‘Political Environment’
5.2 E. ‘Economical Environment’
5.3 S. ‘Social Environment’
5.4 T. ‘Technical Environment’
6. Training Program
6.1 Administrative process workshop
6.2 Language workshop
6.3 Cultural Barrier workshop
6.4 Stress management workshop (advice and Q&A sessions)
본문내용
1. Environment
1.1 Geographical features/climate
Madagascar is unique: 5% of all known animal and plant species can be found here and here alone. The remarkable fauna and flora is matched by epic landscapes of an incredible diversity: you can go from rainforest to desert in just 300km. A few places on earth offer such an intense kaleidoscope of nature.
Unfortunately, the geographic situation and the climate are very demanding and hard!
Hot and subtropical climate, colder in the mountains, with south and west regions particularly dry. Monsoons bring storms and cyclones to the east and north from December to March. Rainy season is November to March. Dry season April to October. The mountains, including Antananarivo, are warm and thundery from November to April and dry, cool and windy the rest of the year. Average maximum temperatures vary from about 30°C to 20 degrees;
There are 5000km of coastline, 450km of barrier reef and 250 islands.
1.2 People/Language
Madagascar has been populated by successive waves of migrants from various corners of the Indian Ocean, each bringing their own customs and beliefs.
In 2013, the population of Madagascar was estimated at just over 22 million, 90 percent of whom live on less than two dollars per day. Malagasy and French are both official languages of the state. But we could also count 7 different Dialects in Malagasay with some drastic differences in diction choices and word meanings.
The Malagasy ethnic group forms over 90 percent of Madagascar's population and is typically divided into eighteen ethnic sub-groups. The largest coastal ethnic sub-groups are the Merina in the middle high, Betsimisarakain the east coast and Betsileo.
1.3 Traditional clothes
What about the dress code, it could seem a little bit strange because Traditional dress in Northern Madagascar involves wearing the ‘lamba’. The word lamba simply means cloth or clothing but usually refers to the two matching pieces of fabric that women wear – one around the waist or chest and one around the head or shoulders.
Nowadays our future workmate don’t have to worry, it is usually seen worn over Western clothing like pant, casual jacket and shirt!