분야
docx2.Body
1)Korean smartphone industry analysis using Porter’s Five ForcesModel
2) The competitive strategies of Samsung Electronics and LG Electronics
3)How Samsung Electronicsand LG Electronicsadopt and use enterprise SNS to improve their competitive advantages
(1) Samsung Electronics Live
(2) Yammer
4) Success factors on how Samsung Electronics and LG Electronics utilize enterprise SNS
5) Forecasting the future
3. Conclusion
In recent years, as a social networking service(SNS)such as Twitterand Facebook emerges one ofthe fast growing areas, communication has become the conversation issue among companies. A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections (Wikipedia).In the past, a boss led other workers through communication, but now every workercan become a leader of conversation. The direction of communication also has changed from verticality to horizontality. In addition,topics of conversation have expanded from contents of work to private lives. Emotional communication based on a keen interest, sympathy and consideration has positive effect on the level of employee satisfaction and growth of production. It is a kind of virtuous circle. As a result, emotional communication helps companies achieve sustained growth.
Many companies choose enterprise SNS as a means of communication between workers. Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities (Wikipedia). Enterprise social networking is often a facility of enterprise social software, which is essentially social software used in “enterprise” contexts (Wikipedia). It encompasses modifications to corporate intranets and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets (Wikipedia).By using enterprise SNS as a means of emotional communication, companies can improve group cohesion and business cooperation.
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