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분야
docx2. Important Findings from Customer Interview
2-1) Current places using for social gathering activities
2-2) Unsatisfactory experiences at current using stores
2-3) Expectations about senior café
3. Customer-Defined Service Standards
3-1) Hard standards
3-2) Soft standards
4. Service Blueprint Including Physical Evidences
5. Servicescape Strategies
5-1) Strategic roles
5-2) Physical evidences
6. Communication & Pricing Strategies
6-1) A brief description of your target customers
6-2) Name of our store: “Golden tree(금빛 나무)”
6-3) Advertising messages & Interactive imagery
6-4) Values which our customers pursue
6-5) Explanations of strategies
7. Customer Relationship Strategies
7-1) Lead Segment
7-2) Iron Segment
7-3) Gold Segment
7-4) Platinum Segment
We planned a Café for seniors. Korean Society is rapidly getting older. An aging society is not just a term appears in article, but the reality that we must face. But there are barely any places for seniors especially aged between late 50s and 60s. From this, we came up with an idea for Senior Café. Our basic concept is “A café as a social gathering place for seniors”. We focused on idea there are no suitable places where seniors could meet each other or do many kinds of social activities with elderly friendly as well as not too old-fashioned atmosphere. Our café will be designed to fulfill the needs of seniors who do not want to be treated as an old. Classy interior and comfortable atmosphere will greet customers. Healthy drinks and meals will be on a menu list, and places for meeting will be provided as well.
