분야
docxIntroduction
- What are SPA brand and the system of SPA brand?
- Why is it successful?
Body
- HRM in GAP
Human Resources Management Systems and Merits
Personal Opinion about Human Resources Management
- HRM in UNIQLO
Human Resources Management Systems and Merits
Demerits of UNIQLO's human resources management systems and Solutions
- HRM in H&M
Human Resources Management Systems and Merits
Demerits of H&M's human resources management systems and Solutions
- Korean SPA brands
Conclusion
Prospect and improvement direction of SPA brand
References
SPA brand is Specialty retailer of Private label Apparel. "SPA" is a clothing retail strategy that is commonly known for its efficient and reasonable price labeling, quick trends adoptability, and well known world-wide branches. Manufacturer is main body of decision making because he/she manages everything from manufacturing to circulating. Trough vertical integration of planning, production, circulation, one producer manages all the process to reduce inefficiency. Also through mass production, they can pursuit efficiency, reduce cost of production, and cut the circulation step. GAP started SPA system. and H&M, ZARA, UNIQLO are famous SPA brands. Also MIXXO and Forever21 is getting popular. SPAO is one of SPA brand in Korea but it doesn't really get succeed yet.
Not even marketing process, SPA brands is also famous by human resources management. GAP started SPA brands system and it has most time-honored working process. For their employees GAP made their company culture and respecting diversity each other. Also they have their special human resources management system like employee opinion survey, fisher awards and so on. UNIQLO is the most popular SPA brands in the world and when it became the number one brand, there is also fine human resources management system which encourages employee to work hard. UNIQLO promotes diversity, so they employ disable people and focus on global communication. Also they have program for workers to improve human resources environment and develop skills. H&M which has the biggest markets in the world has 3 big policies for human resources management. The Medias applaud H&M’s system. However, there are also merits and demerits of each brands human resources management. There are many big and famous SPA brands in the world and Korean SPA brands are new born brands yet but they are becoming popular these days.
2. 이영숙, 「일본 SPA브랜드 유니클로(UNIQLO)의 비즈니스모델연구」, 동명대학교, 2011.
3. 예지은, 「직원을 키우는 열린 인사가 H&M을 키웠다.」http://www.dongabiz.com/Business/Strategy/article_content.php?atno=1203063501&chap_no=1
4. http://blog.naver.com/PostView.nhn?blogId=hs963135&logNo=20166569023
5. http://en.wikipedia.org/wiki/Specialty_retailer_of_Private_label_Apparel
6. http://blog.naver.com/PostView.nhn?blogId=heaven8858&logNo=140154466734
7. http://www.kofoti.or.kr/bbs/data/120413_data_09.pdf
8. http://pann.news.nate.com/info/253669567
9. http://article.joinsmsn.com/news/article/article.asp?total_id=11312885&ctg=1101
10. http://www.globalwindow.org/gw/overmarket/GWOMAL020M.html?BBS_ID=10&MENU_CD=M10148&UPPER_MENU_CD=M10147&MENU_STEP=3&ARTICLE_ID=5000209&ARTICLE_SE=20302
