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LG전자의 일본시장 진출 전략(영문)에 대한 자료입니다.
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Problems & Solutions for OLED TV
Cost reduction
Same definition level
이런 상황에서 LGE는 2011년도 말에 참패를 했던
일본 TV 시장 진출로 세계 시장에서의 입지를 넓혀가기 위한 의사결정을 한다
Problem 2: lack of 3D contents.
LGE has provided Walt Disney’s masterpiece series, such as ‘The Lion King’, and ‘Beauty and the Beast’ in 3D.
In addition, Collaboration with the video game industry would be a good idea.
Problem 2: lack of 3D contents.
LGE has provided Walt Disney’s masterpiece series, such as ‘The Lion King’, and ‘Beauty and the Beast’ in 3D.
In addition, Collaboration with the video game industry would be a good idea.
It is expected that by 2016, the demand of OLED TV will outnumber the demand of LCD TV.
Therefore, LGE should keep its preceding position in OLED TV technology.
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Nowadays, LGE has the most advanced technology in OLED TV.
In CES 2012, the world’s most famous electronic appliances exhibition, LGE released WRGB OLED TV for the first time in the industry.
OLED TV contains a pixel which can light itself
->the reaction speed is faster than LCD
->thinner than LCD
Furthermore, LGE has the tech. to combine WRGB OLED and 3D. If LGE releases 3D OLED TV, it is sure that they will gain the brand image of leading technology.