소개글
가정폭력 예방 캠페인-부부폭력 문제 중심으로(영문)에 대한 자료입니다.
목차
1. Market situation
1) couple violence occurrences
2) damage effects of couple violence
3) perception
4) Ministry of Gender Equality & Family’s campaign.
2. Cause of domestic violence
3. Message strategy
1) perpetrator
2) victim
3) public
본문내용
1. Market situation-Analysis on Domestic Violence
1) couple violence occurrences
According to survey that carried out 2010, couple violence rate of married couple age between 19 and 65 appears 53.8%. More specifically, physical assault rate is 16.7%, emotional violence rate is 42.8%, financial violence rate is 10.1% and sexual abuse rate is 10.4%. Couple violence rate during whole life after marriage, physical assault rate is 23.5%, emotional violence rate is 50.7%, financial violence rate is 13.9% and sexual abuse rate is 13.5%.