분야
pptxAdvertising
Security
Game
Presentation
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https://sites.google.com/site/augmentedreality0101/home/the-future-of-ar
We think the most obvious facet of business that would be affected by Augmented Reality is advertising. "According to 2009 figures from ABI Research, the market for augmented reality (AR) in the US alone is expected to hit $350 million in 2014, up from about $6 million in 2008." Businesses are always looking for new ways to connect with their customers and AR provides an intriguing opportunity to do just that. For example, if a person using AR was looking at a house consider all of the information that could come up on the house. The construction company that built the house, and recent work done (drive way, landscaping, windows etc..), the real estate company that sold the house, what school/political district it is in. Every single bit of information that pops would be an advertising opportunity for the company/individual associated with that info. And that is just one example of one person looking at one house. It doesnt take a marketing genius to figure out the implications. In addition to the pure utility of AR advertising, its cheap! Digital advertising is always going to be cheaper than paper advertising due to the simple fact that it does not require the production of a physical object. As Augmented Reality continues to grow I believe that it will become an integral part of many companies advertising schemes.
Another area of business that I believe could be impacted by AR is security. Imagine security guards equipped with glasses that have AR capabilities. The ability to recognize a persons face and then call up any vital information associated with that person would be revolutionary to the security industry. The examples of useful situations are endless: airport security identifying terrorists, casino security identifying cheaters, police officers identifying criminals, large firms identifying competitors spies etc... Technology like this could make our dangerous world a lot safer in the right hands.
Augmented reality could also be used to supplement presentations. How many times have you had to sit through a boring presentation and listen to somebody drone on and on about figures and charts and blah blah blah...boring! Imagine how much more interesting presentations and meetings would be if you could actually interact with whatever information was being provided. Consider a situation in which you have to present a pitch for a project to a board of directors. Imagine how much more interesting your pitch would be if your audience could explore information in depth by accessing videos, graphs, animations all at their own will, giving them the freedom to explore what parts interest them most without disturbing the rest of the group.
Some experts believe that AR will make its way into the video game industry as well and really revolutionize game play experience. I think that is a logical step as well. Gamers are always looking for a more interactive gaming experience. I dont think the day is far off when games will no longer be played on a screen but in the actual physical environments we live and breathe in.
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Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
Tourism is accountable for 30% of the world’s exports of services, 6% of overall exports of goods, and is the basis of the service culture in many societies.
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Countries such as China have shown they are willing to spend in excess of £65 billion to boost their tourist industry.
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By encouraging tourism there is the potential to create a real positive economic impact, a particularly desirable idea considering the fragile global economic state.
