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분야
pptxCase Study
Special Factors
Conclusion
Appendix
Price strategy
To give the image that this is a luxury drink which are made of good materials, we adopted middle-high price strategy
Main target: The customers who have a degree of purchasing power and are relatively inelastic.
Distribution strategy
Independent marketing channel in which the direct investment cost is low (Agency)
Through the whole country agencies, supply to all of the retail shops + private selling and special sale marketing
Through its own marketing in the agency, cost- reducing
Case Study② – Successful : BBQ
GENESIS BBQ GROUP was established in 1995 and has now grown to be the No.1 Franchise brand in Korea with more than 2500 stores.
With aggressive expansion plans, BBQ Chicken has advanced into global markets
Food Products & Features
Not just a delicious meal but a healthy meal
Ex) Olive Luxury Chicken was the first to use only 100% Pure Olive Oil to fry chicken
Its own inimitable formula with flavours and ingredients of Korean cuisine like Ginseng and authentic barbeque sauces etc.
Marketing Cases of the Product
Using the differentiated food ingredients such as olive oil and developing the efficient logistic system
Developing the unique franchise management system based on the Korean franchise market and food culture
Developing the education level of the products.
