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분야
pptWhy we choose Haier
External Analysis
SWOT Analysis
MIX – Efficient 4P for success of Haier refrigerator
STP
Conclusion
Global market share for refrigerators ranks the first.
World top 2 whitegoods manufacturers.
High-speed growth of annual 80%.
2004.5 : Found Haier Korean corporatation ‘Haier Korea’
Why we choose Haier
Haier is a manufacturer that global market share for refrigerator ranks the first.
Attacking a niche market through cheap and qualitied-good products.
